Business & Tech

Jewelry Shop Opens in NoHo

Jenny and Jimbob Jewelry specializes in matchbox necklaces and accepts custom orders as well.

A new store has emerged on Magnolia Boulevard in the NoHo Arts District that sells everything from cleaver to toilets--in necklace form that is.

Opened in February at the former location of NE1 Skate Shop, Jenny and Jimbob Jewelry makes its own necklaces based on everyday objects.

"People walk over and they go 'that is so my friend,'" said owner and jewelry artist Jimbob Pelliteri.

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The jewelry pieces come in "matchboxes" etched with messages like "you are adored" for minature door necklaces and "serious cleavage" for cleaver necklaces.

Local resident Pelliteri and his wife, Jennifer Hall, an actress, started their business about six years ago upon his completion of jewelry making training.

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The store also carries more traditional looking jewelry, but the business is well known for its matchbox necklace pieces.

"When we started this company, we realized people wanted something inexpensive and they wanted it to mean something for them or the person they were buying it for," Pelliteri said, adding: "We make simple things unique to someone special, cause it's simple things that tie friendships together."

Matchbox necklaces are $22, while Pelliteri can make custom pieces that can cost as much as $2,100.

Three times a month, he also teaches jewelry making classes for $65 per session. Check out the accompanying photos for a schedule of classes.

Jenny and Jimbob Jewelry is located at 11114 Magnolia Blvd.


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