Game Over for NoHo Barcade

Expenses keep the business from opening in the NoHo Arts District.

Plans for NoHo Barcade have been scrapped due to the owner's lack of tokens.

Satit Pongsai said he pulled the plug on the venue, which would have combined craft beer and classic arcade machines in the NoHo Arts District, because things got too costly.

Things like rent for the 5249 Lankershim Blvd. spot and complying with design change requests from the city added up, he said.

"We had a cap," Pongsai said. "We were way exceeding that and it wasn't working out."

Phone calls from the city's planning department to discuss NoHo Barcade were not returned at press time.

Pongsai said he decided to abandon the project around last Christmas.

Also, the infringement lawsuit filed by the original New York-based Barcade over the business's name was dropped after both parties reached an agreement.

Pongsai continues to operate his family's business, Japanese Auto Tech Services, located in North Hollywood.

He said he'd still like to open an arcade for adults one day.

"We still have all the equipment and everything," Pongsai said.

Jonah Fitzsimmons March 05, 2013 at 08:03 AM
That's a real shame. Just another example of a stillborn business and how city bureaucracy and red tape stifle creativity and innovation. Amazing that small businesses in LA open at all, with everything I've heard about the permitting process and how the city operates.
Christopher Thom March 05, 2013 at 03:45 PM
Boo! I've been walking by, hoping NoHo Barcade would open any day, for months!!! Maybe they need to make a video for a crowd funding website or go on tv and beg investors for cash flow... Or maybe... The Brickyard Pub can buy their video games and use them to fill some space (since the idea was basically The Brickyard with Pac-Man.)
hugh Obrien March 06, 2013 at 03:06 AM
Dealing with LA city is beyond frustrating! After23 years in NoHo they are taking away our parking for 6 months or more. No impact study on what it would go to the businesses on Magnolia. West Hollywood realized to late no parking, businesses go away. They told me yesterday there is nothing in the budget for parking. No regard from the city and no help from the council office !!! You are smart to back out of NoHo!


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