Meet the Newest Real Estate Marketing Strategy: Kurt Cobain

A San Fernando Valley agent hopes a little rock history can sell a condo in North Hollywood.

Kurt Cobain is the latest perished celebrity whose likeness is being used to push a product.

No, the late front man of Nirvana isn't dancing with vacuum cleaners or appearing in any Ford cars like Steve McQueen: a San Fernando-based real estate agent has their fingers crossed Cobain's legacy can help sell a North Hollywood condo.

Judy Graff is trying to unload a unit at 5227 Denny Dr., around the corner from the former site of Devonshire Sound Studios, where the legendary grunge band mixed some material.

Devonshire is now Salami Studios, but Graff believes the history is still there.

"Kurt Cobain recorded at my new listing! Well, or close to ...," she wrote on her blog. The fact that the unit is three bedrooms, two bathrooms and a big kitchen appears to be secondary.

As for her ploy, Graff did make an admission.

"And yes, I'm sure that Kurt is rolling in his grave," she wrote.

george February 26, 2013 at 10:05 PM
Why are you proliferating this crap?
SFVrealestate February 27, 2013 at 04:02 AM
Um, Judy Graff here. The condo sold in less than a day for over full price. Thanks, Kurt.
Tristen Ngo February 27, 2013 at 04:15 AM
If I were in real estate, I'd totally have done the same thing. Distinguishes the property from the many others out there.
george February 28, 2013 at 11:05 PM
Profiting off of dead people will never be admirable, no matter how you package it.
Nick March 12, 2013 at 03:57 PM
To be fair, the world sells history all the time, there's nothing illegitimate or unreasonable about pointing out that the property is round the corner from somewhere famous - just providing that data isn't actually 'profiteering' from dead people. A statement of truth (i.e., "this place is round the corner from here") doesn't seem unreasonable.
Andrea Dalziel March 13, 2013 at 09:47 AM
100% agree on that one ....shouldn't be allowed. Totally shamefull.....
Andrea Dalziel March 13, 2013 at 09:51 AM
Yea fair play Nick , but look at that womans reply!! I would spend the entire day quite happily giving herb a piece of my mind!! She doesn't give a damn about Kurt & has quite blatently shown her contempt for people who do. SOME people.....


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