I think the businesses on Riverside in Toluca Lake are getting really cool- lots of diverse shops and eateries. I do the social media for Mo's, and I often refer to Toluca Lake as the Silver Lake for grownups- because it has all that a discerning taste for cool would want, but none of the things a grown up doesn't. Parking is easy, no lines or hassles, no scenes. I think that Toluca Lake, in order to bring in fresh business, ought to really try to create more visibility in the social media world. I would be happy to help- but I see the changes and I think more people ought to think of Toluca Lake as a destination! Also- what's up with the farmer's market??? Buying local grown is HUGE right now, and playing up the farmer's market would be great as a draw, but the market is so very lame!!! Anyway- I do social media. I would love to help create a vibe for Toluca Lake. It was suggested that I go to each of the businesses to talk to them about this idea. If any businesses see this post, email me at firstname.lastname@example.org and let's talk. Toluca Lake is COOL! More people need to know.