The Academy of Television Arts and Sciences – you know, the ones that bring you the Emmys – plan a whole new corporate branding this year which includes building a massive new construction project for its NoHo Arts District campus in the San Fernando Valley, according to a press release.
The theme is “New Look – New Vision – New Destination,” and it starts with a new name, the Television Academy.
“This is the most important and pivotal year in our organization’s history,” said Bruce Rosenblum, Chairman and CEO. “The Academy is expanding, innovating and evolving alongside the dramatic changes in our industry.”
Included in that $40 million expansion is ground-up construction of a new, state-of-the-art multi-purpose theatre and digital production capacity media center will provide a home for the television industry to showcase its works to the Academy’s members, the industry and the general public, according to the press release.
Construction is set to begin the day after the 2014 Emmy telecast, Aug. 26, according to a letter published in Variety.